Press and Bio
Testimonials
"Joining Long Island Pet Professionals and attending events, has made a huge impact on me and my company.
It has taught me the value of networking with others in the industry and in a fun way too! I have made
so many professional and personal contacts through Long Island Pet Professionals I wish I had joined earlier!
Nancy does an amazing job of putting together events, including having relevant and interesting speakers at the meetings”

Robyn Elman, President
In Home Pet Services, Inc.

























“Long Island Pet Professionals provided an enjoyable evening of dinner, drinks, opportunity and optimism.  
Nancy took us from online – to in-person.  Even with Twitter and Facebook all the rage, it’s refreshing
to network face to face. Those I most need to network with where all in the room!”

Sheryl Matthys
www.LeashesnLovers.com
















"Long Island Pet Professionals has been a valuable resource in connecting me to other pet industry
professionals and helping me find my target customer. Since joining, I have found a web designer to help me
update my brand and pet boutiques who host my pet photography events. This network also helps me find
my target customers because they know they will find pet businesses through LIPP that are professional and
trustworthy. LIPP is like having a PR pro on staff.  I’m pleased to be a member."

Judy McCleery
ThePuparazzi.net













“Interesting, fun and informative meetings with friendly, helpful people. Although I’ve been in private business
for many, many years -I am somewhat of a newbie to the pet business industry.  I’ve learned many valuable
things just talking to other members and my business has grown tenfold. And a shout out to Nancy Hassel
who single handedly got this whole group started and continues to work tirelessly at it.”

Sheryl Furman – My Canine Coach, Inc.
www.mycaninecoach.com















“I would like to extend a Great Big THANK YOU to L.I. Pet Professionals – For all of their Support, promotion and for attending Long Islands first ‘Bark for Life’
in Riverhead, NY. You helped us raise $20,000 to take a Bite out of cancer.”  
Kevin McGrady Committee
Survivor/Luminaria Chair
American Cancer Society

    “I don’t join a lot of “networking” organizations because, frankly, they just don’t appeal to me, but when I saw a group that I had
    never seen before, with a focus on the pet industry, I eagerly jumped in. Long Island Pet Professionals is that group and it was one of
    the easiest and best business decisions I have made. There are too many benefits to mention in a short testimonial so I will just touch
    on a few things. The monthly meetings are one of my favorite things to do. I get to meet and talk with others in the pet industry
    that have different businesses as well as those who are in the same business as me. The speakers are very informative
    and as much as I think I know, I learn something at every event that helps me in my business. Following some of the steps outlined
    in the Social Media and Public Relations seminars given by founder Nancy Hassel and others, within about the last year, I have been
    able to get myself featured in print in such publications as Newsday(three times), featured in Long Island Business News, Pet Product
    News International and online on Dog411.net, The DogFiles.com, and was chosen one of the Top 25 Pet People of 2010 on NBC
    Universal’s Petside.com along with people such as Oprah, Ellen DeGeneres, Betty White and others you may know. I have also been
    invited to write a column on several different blogs and web sites.  Again, this was a direct result of my joining LI Pet Professionals
    and following through on what I was taught at the seminars. Of course the buffet dinners at the monthly meetings are always
    delicious.  The weekly newsletters with all the upcoming pet events are quite informative and I use the information, both, to enjoy my
    time off and to make some business connections. Different members sponsor the newsletter each week and when I do, it pays off
    with increased business opportunities. The listing on the web site directory is a benefit as it shows up in Google searches. Nancy
    regularly emails the members about vendor and PR opportunities, and often negotiates member discounts for us – in essence, doing
    all the footwork so I don’t have to. For anyone who is thinking about joining this wonderful group, I say, just do it! It was easily the
    best money I ever spent!”
Richie Schwartz
www.PetsPhotography.com

    “Long Island Pet Professionals is the most important networking group I belong to.
    Not only because the people are extremely friendly, but because we are able to
    discover solutions together on increasing revenues for our businesses,
    gain higher visibility within the pet community, and develop cross
    promotional events that benefit multiple organizations.”




Michael Ayalon, CEO
Petwebdesigner.com


    “LI Pet Professionals is a wonderful way to meet other people in the field.
    There is such a need for it!  Thanks for taking the initiative!”





Beverly Poppell
Pet Safe Coalition

                               "Being new to the Pet industry we were excited to join Long Island Pet Professionals, little did we know it was going to be one of the
                             best business decisions to date. Since joining this past May 2011, we have been mentioned in Newsday and were featured in a national
                             magazine. It seems like every time we turn around another business opportunity is being presented to us and we could not be happier.
                             Coming from a different industry all together the warmth and support that LIPP members have for one another is refreshing and
                             comforting. This group is more like a team that continually helps and supports one another without competition. We are thrilled to be part
                             of such a great group of people and we owe it all to Nancy."

Kim Loper Co-owner of Life is Grruff

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